GenAI models have so far only been of limited use to SMEs, as they are not sufficiently adapted to the specialised domains of companies and therefore produce erroneous content more frequently than in general fields of knowledge. The aim of the GenKI4Media project is to tap into the innovative potential of generative AI with three new generative AI assistants for (1) 'Generating multimodal media formats for culture, politics and education', (2) 'Standards and regulations in the media sector' and (3) 'Demonstrators for the creative/cultural sector' in order to effectively support editorial work.